What is mobile app localization?how to achieve it?

 It is common to develop the app with english as the default language but according to the survey mobile users would like to use the apps with their own native language and that is the reason why mobile app localization is important  and when you develop the apps for the users so that it should be used in their particular language then it is called localization and why the mobile app localization plays a major role lets discuss it below 




Why the localization of the app should be done 

Increase the app downloads 

There is a increase in number of smartphone users every year when you are a android phone user then you can choose from more than 3 billion apps and if you are a iphone user then you can use almost 2 billion apps


Here both the platforms are available in more than 40 languages so your app should be compatible to all the 40 languages if you want to attract more downloads


Make sure that apps have a personalized UI experience

As said earlier both the app stores are available in more than 40 languages and when you talk about personalization of ui the first step you should take is you should make sure that the apps are available in their native language for download According to one of the survey it says that the user tend to download the apps thaat are in  their native language more So you should make sure that all the elements such as the text,images and other elements in the apps are available in their language This increases the download of the apps


Increase the revenue 

There is a significant increase for the apps that are present in the google and the app store to almost 24 % year by year and this has been the result of localizing the apps when the apps are laocalized there is a increase in the downloads and when there is increase in the downloads the revenue gradually increases with Android the revenue might increase through the in app ads since there are more number of free apps and in apple store the the revenue’s are increased using the app purchases usually through one time payment 


What are the challenges that you face during the localization

When you are localizing the apps there are certain challenges that you need to face and detecting them early will save a lot of time 

And some of the challenges are 


Make sure that the cultural feelings are kept in mind 

There are a lot of culture through out the world some of the symbols or the images are not accepted in one part of the world while it is ok in other so you should be very much aware what to use in which part of the world 


Make sure that you are using the native languages too

When you are developing the apps for only one language and then you want ot translate for other languages then it is a big head ache when you are translating the text sizes may vary from one to another but the user interface should adopt accordingly 


Conclusion

Mobile Localizaion is important for the apps if they want to target the wider audience so it is better for all the mobile app development companies in dubai to make sure that they are localizing their mobile apps for more reach revenue and other purpose  

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